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July 31, 2020

You need more than one strategy. You need a strategy for every opportunity.

Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether y...

May 13, 2020

All too often, what is deemed “essential” is simply what’s convenient to state leaders making the decisions.

Few people in history have seen more jobs up close than Mike Rowe, the longtime host of the Discovery Channel’s hit TV show Dirty Jobs.

Now the blue-collar icon h...

May 10, 2019

Remote work is becoming more popular than ever, but here's why successful businesses still rely on traditional office culture.

There's never been a better time to be an entrepreneur. With today's technology at your disposal, you can transform your idea into money with g...

May 9, 2019

The top U.S. city for entrepreneurs boasts cool breezes, white-sand beaches, and attractive economic conditions for businesses.

Entrepreneurs in Orlando, Florida, may be in a better position to start a business than those located in Silicon Valley or New York City.


May 9, 2019

Some small companies absorb the flavor of their environments. For Small Business Week we visit a few of these distinctive 'character clusters.'

Scale favors sameness. As companies get big, the stamps made by their founders and origin stories grow faint. Standardization...

May 5, 2019

You don't need a lifetime of experience to start a successful and helpful consulting business.

Consulting has quickly become one of the most attractive ways to be your own boss. From providing online training sessions and seminars to one-on-one consultations with other...

May 4, 2019

Some call it a waste of time. Others say it is pivotal for building a brand with impact.

More than three-quarters of all Americans under 49 are on a social platform, according to Pew, but among CEOs that percentage shrinks. Are those execs who choose to sit out missing...

April 11, 2019

It is 2019, and somehow I still see people use social platforms to promote, sell, and sometimes even spam their friends.

The sad reality is that many of these platforms build features to encourage this behavior, because they end up gaining when users send automated mess...

April 10, 2019

It's easy to ask questions. But to get great answers, start asking the right way.

I spent weeks sifting through the data, modeling different scenarios, and perfecting my plan. I knew it was awesome -- but just to be sure, I asked a key employee for input. (OK, maybe I...

April 7, 2019

It's easy to get romanced by a huge sale. But if it could end up crippling your business, don't do it.

Back in 2018, we acquired Restaurant Furniture Plus, a B2B ecommerce business that sells food service furniture to restaurants and other hospitality companies. We rece...

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10 Marketing Strategies to Fuel Your Business Growth

July 31, 2020

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