No one is good at everything.
Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you’ve spent years or even decades mastering what it takes to make your business succeed, marketing might not be your core strength.
That’s okay. There are companies out there who, live, eat, breathe and sleep digital marketing. Here are five reasons to consider working with one.
1. You’ll Be Free To Run Your Business
How much time do you have each day to make your business work? Is there time in there to write blog posts, engage your audience on social media, track the performance of your digital marketing campaigns and all the other pieces that go into a marketing strategy?
Let’s say that you do find the time to do that. Wouldn’t those hours be better spent on other elements of your business?
2. You’ll Stay On The Cutting Edge
Let’s say you install security systems for homes and businesses. You’d make sure you were up to date on the latest alarm systems and cameras.
An outside marketing agency is the same way: they’re on top of the latest trends, they know what attracts customers and what doesn’t, and they know how to get clients found by search engines. They also know how to help you avoid outdated SEO tactics, as well as the things that might get you penalized by Google.
3. You’ll Have Less Overhead
Hiring the right person to handle your marketing efforts in-house can take weeks, if not months. It might take a few additional months for their work to reach its optimal level. It’s also expensive, considering all that goes into hiring a new employee (or several).
By working with an outside marketing firm, you’ll be able to hit the ground running. You won’t have to worry about staff shortages, vacations or turnover affecting your long or short-term marketing.
4. You’ll Make Things Easier For Your Own Marketing Department
If you have an in-house marketing team, there’s no reason you can’t keep it intact and still hire some outside help. Your marketing staff might be overworked. The two teams can work together, handling different projects or different aspects of the same project, allowing your marketing team more time to get things done.
5. You’ll Get Access To Multiple Disciplines
An outside marketing agency will bring with it a versatile range of experiences. You’ll be hiring designers, account managers, SEO specialists, videographers, copywriters, etc. And this team will likely have years of experience at its disposal. They know what works and what doesn’t.
Originally published June 29, 2017 on Business2Community.com